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76% of people don’t feel confident to smile in a photograph
48% of people make judgements about people by the look of their smile
77% of people think it helps psychologically
67% of people think it helps romantically
In a recent independent study conducted on behalf of the AACD, we discovered:
Virtually all Americans (99.7%) believe a smile is an important social asset.
96% of adults believe an attractive smile makes a person more appealing to members of the opposite sex.
Three-quarters (74%) of adults feels an unattractive smile can hurt a person's chances for career success.
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